| Digital Signage "Return on Investment" |
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You can turn your Digital Signage Network into a profit center by selling third party advertising to your suppliers. Best of all, this service can be offered to more advertisers than ever possible with static advertising with less clutter and waste! Another name for this now is DOOH or Digital out of home advertising.
LOOK AT ME! Quick, Easy Content Updates Uses Standard Media Files Dynamic digital signage is popping up everywhere. Grocery stores such as ShopRite use plasma screens behind the deli counter to inform customers on the special of the day, and entertain customers while waiting. Wal-Mart has a network of in-store TVs to promote its "what's new" messaging. Movie theater owners such as Regal Cinemas use a satellite network of digital projectors to entertain and advertise before the feature film starts. Fast food operators such as McDonalds have experimented with digital menu boards to motivate sales. Retailers such as Best Buy use signage to coordinate the weekly specials from the newspaper with the on-screen messaging in the store. Even relatively quiet locations such as your local bank or your doctor's waiting room may have a digital display network to inform, educate, entertain, and promote products and services relevant to that environment |
