|
For the past few years Digital Signage has been in use with both LCD and Plasma Displays. However for the 6 months we are seeing more interest in having a larger size presentation using Screens.
The newest screen technology allows inexpensive 5,000-lumen (and sometimes lower) projectors to create spectacular 100 inch images which undoubtedly increase viewer recognition and engagement.
"Clearly large projection screens can play a dynamic role in a digital signage network," said Mike White, president of Multi-Media Solutions, a USAV Group member. "Large projection screens offer network operators visual impact that can only be achieved by sheer size."Ben Johnson is a consultant on content, programming and operation for Metrovision, which has used very large screens for projection in the Metro subway system in Montreal since the network's launch in fall 2004. "The main upside is the impressive impact of some of the screens," he said. "On the metro platform, you can't miss them."
Gridcast has also deployed front projection display as the next level of large-format out-of-home advertising for large airports, malls or business centers.
"The vivid color, clarity and brightness of digital projection provide a 'larger than life' experience that provides results for advertisers and engages viewers," said Praveen Gupta, chief executive of Gridcast Media Inc. "Projection allows property managers and advertisers the ability to enhance existing or available large-format locations with large-format full-motion video to engage traffic with high-impact and arresting visual advertisements." |
