Digital Signage

Digital Signage can be seen in many locations with various messages. It catches the viewers attention, digital_signage it portrays a message, it changes, it evolves, it can be just what you need to get your message across.

Digital signage attracts 10x the eye contact than traditional static signage.

It is creating new opportunities in the marketing, communications, and merchandise fields as a new way of advertisement. Presentation Concepts provides a one-stop opportunity to choose the hardware, software and content design for all your digital signage and electronic bulletin board needs. It can be broken down into three basic categories: the Displays, the Delivery, and the Driving Force (content).

Screens and Digital Signage

For the past few years Digital Signage has been in use with both LCD and Plasma Displays. However for the 6 months we are seeing more interest in having a larger size presentation using Screens.

Projection Offers More Options for Digital Signage

The users of digital signage are beginning to look beyond the traditional monitors and electronic billboards used for this medium. Lyle Bunn, a 'guru' of Digital Signage has discussed such:

Digital Signage "Return on Investment"

You can turn your Digital Signage Network into a profit center by selling third party advertising to your suppliers. Best of all, this service can be offered to more advertisers than ever possible with static advertising with less clutter and waste! Another name for this now is DOOH or Digital out of home advertising.

Digital Three D's

There are "Three D's" to a successful digital signage implementation.

For Digital Signage, Content is King

Content is King! The real revolution is not in the technology itself — it’s in the content potential. Retailers now have the ability to customize and target messages to specific audiences.

Syracuse Airport

Airports have been one of the early adopters in the Digital signage industry and offer excellent case studies in the opportunities, problems, and solutions applicable to these locales.

PCC

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